Blue Cross Blue Shield of Massachusetts
OPEN ENROLLMENT COMMUNICATIONS
Challenge: Refresh and streamline existing marketing communications for a more member-centric experience during open enrollment, without jeopardizing deadlines or delivery dates.
Creative Solutions: Improved and simplified THE EMPLOYEE ENROLLMENT PROCESS WITH NEW tools and resources THAT PROVED TO increase employee understanding and builD UP confidence BEFORE making benefits-related decisions.
Increased engagement THROUGH app downloads, enrollment fairs and new ENROLLMENT deliverables (DECISIONS GUIDE BOOK, FLYERS, VIDEOS, AND WEBSITE (UPDATED CONTENT AND USER EXPERIENCE)).
Decision Guide & Benefits Website
Website videos
Environmental design & Enrollment Fairs
NEW HIRE REFRESH