Blue Cross Blue Shield of Massachusetts
OPEN ENROLLMENT COMMUNICATIONS
Challenge: Refresh and streamline existing marketing communications for a more member-centric experience during open enrollment, without jeopardizing deadlines or delivery dates.
Creative Solutions: Improved and simplified THE EMPLOYEE ENROLLMENT PROCESS WITH NEW tools and resources THAT PROVED TO increase employee understanding and builD UP confidence BEFORE making benefits-related decisions.
Increased engagement THROUGH app downloads, enrollment fairs and new ENROLLMENT deliverables (DECISIONS GUIDE BOOK, FLYERS, VIDEOS, AND WEBSITE (UPDATED CONTENT AND USER EXPERIENCE)).
Decision Guide & Benefits Website
Website videos
Environmental design & Enrollment Fairs
 
              
             
              
             
              
            NEW HIRE REFRESH
 
           
        
      
     
            
          
          
        
        
      
        
        
          
            
               
            
          
          
        
        
      
        
        
          
            
               
            
          
          
        
        
      
        
        
          
            
               
            
          
          
        
        
      
    
   
              
              
                
              
              
             
              
              
                
              
              
             
              
              
                
              
              
             
              
              
                
              
              
             
              
              
                
              
              
             
              
              
                
              
              
             
            
          
          
        
        
      
        
        
          
            
               
            
          
          
        
        
      
        
        
          
            
               
            
          
          
        
        
      
    
   
            
          
          
        
        
      
        
        
          
            
               
            
          
          
        
        
      
        
        
          
            
               
            
          
          
        
        
      
        
        
          
            
              