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Blue Cross Blue Shield of Massachusetts

Video

Blue Cross Blue Shield of Massachusetts

 

OPEN ENROLLMENT COMMUNICATIONS

Challenge: Refresh and streamline existing marketing communications for a more member-centric experience during open enrollment, without jeopardizing deadlines or delivery dates.

Creative Solutions: Improved and simplified THE EMPLOYEE ENROLLMENT PROCESS WITH NEW tools and resources THAT PROVED TO increase employee understanding and builD UP confidence BEFORE making benefits-related decisions.

Increased engagement THROUGH app downloads, enrollment fairs and new ENROLLMENT deliverables (DECISIONS GUIDE BOOK, FLYERS, VIDEOS, AND WEBSITE (UPDATED CONTENT AND USER EXPERIENCE)).

 
 

Decision Guide & Benefits Website

 

Website videos

Environmental design & Enrollment Fairs

 
 

NEW HIRE REFRESH

Challenge: LEVERAGE THE SUCCESS—AND DESIGN TREATMENT—FROM OUR OPEN ENROLLMENT GUIDELINES TO REFRESH THE NEW HIRE EXPERIENCE AND ENGAGE WITH OTHERS IN NEW WAYS.

Creative Solutions: IDENTIFIED AREAS OF OPPORTUNITY TO MARKET MORE EFFECTIVELY AND EFFICIENTLY TO NEW HIRES.

EXPAND METHODS FOR ATTRACTING AND ENGAGING WITH NEW TALENT.

 
 
 

PREVIOUS NEW HIRE PACKET

Original New Hire Packet
 
 

UPDATED NEW HIRE PACKET

Updated Design for New Hire Packet